Client: Self initiated
UX/UI Design: Beth Moeur
Nomad is a mobile app solution for travel planning and making connections with the travel community. It helps users manage travel planning efficiently, whether they're traveling solo or with a group, while learning more about the locales they’re visiting by cultivating connections with fellow travelers as well as in-the-know locals and travel industry pros.
Travel planning can be overwhelming and time-consuming. It can be difficult to find information and organize it all. This app allows users to find and organize that information all in one place.
Define competitors and understand current trends that will help set Nomad apart.
1 on 1 Interviews
I interviewed four users to gain deeper insights into user needs, motivations, and frustrations. This helped shape the travel planning experience.
Key takeaways from the research:
Create a wellspring of resources and inspirational content to help the user manage trip planning, sightseeing, accommodations, and adventures.
Share and connect with a like-minded community of travel enthusiasts.
Schedule trips conveniently and efficiently.
Have Information—contacts, tickets, excursions, luggage, hot spots, hidden gems, safety tips, accommodations—all in one place rather than using multiple sources.
Based on user insight sessions, I synthesized my findings to create a persona: Erik. This helped me move into the ideation process.
Based on what I gathered from Discovery and user insights, a sitemap was created to show the overall information architecture for the solution. The structure allows users to discover and plan efficiently by integrating exploration, travel planning, and community cohesion.
I then created a user flow that shows the actions of a user planning an itinerary and inviting friends on the trip.
Once all the data was collected and synthesized for the creation of a sitemap and IA, I addressed the main concerns and insights.
With these insights in mind, I focused on solutions to search and plan efficiently for a trip.
The differentiators in the sketches:
Community driven content
Connect with the travel community and expand connections. Learn about places by being able to engage with travelers who have had first-hand experience in places of interest.
Whether it is a one-on-one or group chat, the app makes suggestions based on topic selections. This helps members in the chat find information to make travel planning more seamless.
The interface uses orange hues to communicate an energizing and fresh feel. A clean layout with bold travel photos accompanies the visual design of the app.
From mid-fidelity to high fidelity
Using my prototype, I conducted usability testing with four participants. This helped me gain insights on friction points for the three task flows:
1. Search for a destination and create an itinerary.
2. Invite friends on the trip and create a group chat.
3. Connect with a fellow traveler.
An affinity map was created to make priority revisions that were reflected in high-fidelity wireframes.
The prototype was quite a success. Overall, users found it appealing and easy to use. It addressed users' pain points for travel planning and offered more than they expected. The ability to curate trips, chat, connect with the community and friends, and share travel experiences was especially appreciated.